Let our team do the work — HVM has you covered

ELEVATINGCHEER ATHLETESINTO ICONS

The talent agency for elite cheerleaders. We negotiate brand deals, book appearances, and build long-term careers — so our athletes can focus on the spotlight.

Athlete-first management built to protect the spotlight. Deals and partnerships engineered for the long game.

12+
Athletes Actively Represented
85%
Brand Repeat-Booking Rate

About Us

Our Values

The principles that shape how we represent cheer athletes and partner with brands — built on trust, clarity, and careers that last beyond a single season.

Integrity

Honest deals, transparent contracts, and athletes always first.

Visibility

Curated brand placements that elevate every athlete's profile.

Performance

Strategy built on data, niche fit, and long-term audience growth.

Partnership

We work alongside athletes — not above them — for shared wins.

Why Choose HVM

The trusted choice for cheer talent

Built on years inside the sport, clear communication, and partnerships engineered to last.

Proven Expertise

Deep roots in collegiate, all-star, and professional cheer — with a track record of brand campaigns that convert.

150+
Brand Collaborations Across Key Niches
HVM-represented cheer athlete

Team-Led Talent Management

Every athlete partnership is managed in-house, from first inbound message to final payment — no hand-offs, no surprises.

2People behind every deal
Hello FreshRhodeFenty BeautySharkGatoradeCelsiusAlani NuFive BelowBed Bath & BeyondStaplesUlta BeautyWalgreensWalmartTaco BellAmazonBodyArmorRaising Cane'sCash AppRed BullSproutsDegreeHello FreshRhodeFenty BeautySharkGatoradeCelsiusAlani NuFive BelowBed Bath & BeyondStaplesUlta BeautyWalgreensWalmartTaco BellAmazonBodyArmorRaising Cane'sCash AppRed BullSproutsDegree

Why HVM

Real results from data-led athlete strategy

130+

Verified Brand Deals

Curated cheer talent representing every level — collegiate, all-star, and pro.

220+

Campaigns Managed

End-to-end execution: outreach, negotiation, deliverables, approvals, and payment.

85%

Brand Retention

The majority of partners re-book within the same season — proof the model works.

Services

Connecting brands with cheer talent through impactful collaborations

1.

Athlete Partnerships

We learn what makes each athlete unique and identify brand opportunities that support their growth — both in sport and beyond.

Alignment

We match athletes with brand partners whose audience naturally overlaps with theirs.

Positioning

We refine how each athlete presents to brands — clear value, confident voice.

Discovery

Deep analysis of content, audience, and niche fit to surface the right opportunities.

Support

Ongoing coaching, legal review, and career strategy from a dedicated team.

2.

Campaign Management

Work with experienced campaign managers who plan, execute, and scale influencer and appearance campaigns that deliver real business impact for brands — and meaningful earnings for athletes.

Step 01

Plan

We define campaign goals, target audience, deliverables, and timelines — aligning brand objectives with the right athletes.

Step 02

Activate

We brief athletes, manage content creation and approvals, and launch coordinated rollouts across the agreed channels.

Step 03

Measure

We track performance, report on engagement and ROI, and refine the next round of activations based on what worked.

Campaigns In Action

Real campaign Support

Branded content built to fit each athlete's style and audience — native, trusted, and built to convert.

Cheer squad performing stadium lift
Ad Strategy
Ad Strategy
Clinics & Events
Clinics & Events
Social Media Strategy
Social Media Strategy
Packaging & Pitching
Packaging & Pitching

FAQ

Your questions answered

Everything you need to know about working with HVM — whether you're an athlete looking for representation, or a brand seeking a long-term partnership.

Ready to partner with HVM & unlock your potential?

Athletes seeking representation. Brands seeking cheer talent. Either way — let's talk.

SEE OUR TALENT